|Our clients don't
come to us because they have seen us at an advertising awards competition
or at an industry club meeting. At least
95% of our clients come to us from referrals from other clients. They
call saying they saw something we designed, a site we created or heard
from a friend or colleague that we were "the people to call."
has led to new clients, sometimes for one particular short-term
project, sometimes for a long-term relationship that involves multiple
We are always
happy to do the one-time projects. But, we are especially well-suited
to play a broader role. Our process typically integrates several
aspects of our capabilities. Our marketing and strategic thinking
hats are always on. (They are glued on and can't come off.) So,
as we are designing a web site, we'll naturally make suggestions
on strategies for using the site, defining target audiences, driving
traffic to the site, motivating action, capturing data, qualifying
leads, responding to inquiries and closing sales.
We never "just"
design a web site. It is impossible for us to do.
It's also impossible
for us to "shut off" our creative side. When a client
asks us to execute a project, we do it. But we also share ideas
for the next step, another tactic, other resources and any other
insight that just may pop up.
We like to be
a partner or team member to our clients, helping whenever and wherever
we can. Sometimes that means stuffing folders, licking stamps, buying
donuts, holding the umbrella, helping the client's aunt reserve
a domain, hitting the space bar on the power point presentation,
or wearing the giant George Bush head.
This is reflected
in our pricing structure. It's hard to put a price tag on "being
there" to answer any and all questions and offer advice whenever
it's needed. Clients call to ask us some pretty unusual questions,
many of which have nothing to do marketing or media. We like it
that way. And, the really funny thing is that, between all of us,
we usually have the answer.
Our staff all
works together on most projects. It is a real team effort. Everyone
contributes. Everyone helps out, pitching in on the projects that
are big, helping each other when one area becomes backed up or a
We help clients.
They help us, sending us more work. The circle continues. And we
all live happily ever after.